A.T. Kaubandus AS made the switch today to a new business name: Prime Partner AS.
The new business name entered into the register more clearly conveys the company’s core values – which are already familiar for our cooperation partners. The word “partner” in our name means a reliable professional who is oriented at long-term cooperation and who can be relied on today and in the future as well. The word “prime” can be interpreted as “primary” and this meaning too is familiar in many of our product categories. But for our team the word “prime” will always mean “exemplary” and “first-class” – our constant need to be the best in the solutions we offer.
The more international form of the business name is a part of the strategy aimed at consolidating our various activities in different countries under a new business name and preparation to enter new markets.