Author Archives: PrimePartner

New Elise® trademark added to product line

Prime Partner’s product line-up expanded significantly in 2010 – in September, aluminium foil baking pans were added. The high quality of the pans, their ease of use and the included foil-laminated covers all boost the prospects that the product series … Continue reading

Prime Partner recaptures title of “Successful Estonian Enterprise”

The credit rating agency Experian has awarded Prime Partner AS the title of “Successful Estonian enterprise”, highlighting the superb way in which the company has adapted to the changing conditions in the Estonian and Latvian market, the company’s impeccable payment … Continue reading

Modern warehouse gives Prime Partner new momentum

In April 2010, Prime Partner AS adopted the use of a new warehouse complex — one of the most modern in the Baltics. This will allow increased precision and speed of delivery of goods that partners need. The new warehouse … Continue reading

Prime Partner launches deliveries to Finnish market

A key step in Prime Partner’s strategies for gaining markets abroad is to make its first delivery to a well-known Finnish retail chain. It also attests to the fact that the company has competitive products, one of the key properties … Continue reading

Prime Partner’s new identity

With its new business name, Prime Partner AS also has a new corporate identity – the cornerstone for the company’s communications values and comprehensive perceived image. The company’s new face is interwoven with its new operating strategy aimed at foreign … Continue reading

A.T. Kaubandus AS is now Prime Partner AS

A.T. Kaubandus AS made the switch today to a new business name: Prime Partner AS. The new business name entered into the register more clearly conveys the company’s core values – which are already familiar for our cooperation partners. The … Continue reading

A.T. Kaubandus introduces new trademark — Elise®

The significantly changed economy and consumer shopping trends lay good foundations for launching the new economy trademark Elise®. The new trademark is being adopted in many product categories: food accessories, disposable dishes, grill accessories, cleaning products etc. Products that bear … Continue reading

Strong economic results in 2008

The major changes that began last year in both the world and Estonian economy will be felt by practically every company. They certainly directly impacted the companies in the Baltic retail sector, and sales volumes in product categories that are … Continue reading

Implementing top-level business analysis

A.T. Kaubandus AS has successfully started using a special business analysis program that allows the company’s business processes to be analyzed rapidly along with key performance indicators (KPI). A business analysis format that in general is used only in major … Continue reading

A.T. Kaubandus’s Latvian subsidiary takes part in cleanup project

Much like its parent company in Estonia, the Latvian business unit is committed to environmental awareness and a future-oriented, caring mindset. Take for instance the participation in the year’s biggest public event, Cleanup 2008, as both a sponsor and contributing … Continue reading