The significantly changed economy and consumer shopping trends lay good foundations for launching the new economy trademark Elise®. The new trademark is being adopted in many product categories: food accessories, disposable dishes, grill accessories, cleaning products etc.
Products that bear the Elise® trademark are characterized by good quality and a favourable price, which have rarely been available to customers in this price segment.
Interest from distributors as well as the primary shopping behaviour show that consumers have received Elise® products very well and that the timing of the launch of the trademark was right.